Rates and
Information
Now in its tenth year, PhotoMedia is read by more than 35,000 of the Northwest's most serious professional and amateur photographers and those who work with photography.
The magazine is distributed FREE at hundreds of strategic locations, including photo and graphic arts retailers, labs and service bureaus, galleries, stock agencies and schools in Washington, Oregon, Idaho, Montana, Alaska and British Columbia. Limited distribution is available in San Francisco, Sacramento, Reno and Denver.
We also have a devoted subscriber base and mail complimentary issues to select influential people in the industry throughout the U.S and Canada.
RATES
Display Advertising (black and white)
Ad Size 1X-3X
Back Page* $3300 -N/A
Inside Front Cover* $2950-N/A
Inside Back Cover* $2850-N/A
Center Spread (2 pages)* $5500-N/A
Full Page $2150- 2000
Junior Page $1650-1550
1/2 Page $1450-1350
1/3 Page $1050-975
1/4 Page $875-795
1/8 Page $575-495
* Rates for these positions are for four-color gloss.
All rates include company name and logo posting in the advertiser index in PhotoMedia Magazine's website with a link to your company website.
Published fall, winter and spring.
Please note: Ads that appear one time only in the spring issue will be assessed a 15 percent additional charge due to expanded circulation and distribution through the summer quarter.
Spot color - add $350
Four color - call for rate.
Guaranteed position - add 15 percent.
Inserts
Insert information and rates available upon request.
Classified
Classified ads are paragraph-style advertising within the Classified section for companies and individuals advertising products or services. $2.00 per word, 10-word minimum. Includes posting to PhotoMedia Magazine's website through term of issue.
MECHANICAL DATA
(Columns are 2-1/8 inches wide)
Page Unit - Width - Height
Double Truck (bleed): 20-1/2 X 13-5/8
Full Page (bleed): 10-1/2 X 13-5/8
Full Page (no bleed): 9 X 12
Junior Page (V): 6-3/4 X 9
1/2 Page (H): 9 X 5-3/4
1/2 Page (V): 4-3/8 X 12
1/3 Page (H): 9 X 4
1/4 Page (H): 9 X 3-1/8
1/4 Page (V): 4-3/8 X 5-3/4
1/8 Page (H): 4-3/8 X 3
1/8 Page (V): 2-1/8 X 5-3/4
Material Specifications
We prefer display ads in a digital format that can be imported into PageMaker 6.5; submit on Macintosh diskettes, Zip disk or 44-MB Syquest and provide all necessary support files, including fonts. Color separations and halftones should be 133-line, right reading, emulsion down.
Production Charges
PMTs are acceptable, but the advertiser will be billed for all production charges incurred by Publisher in converting ad copy to camera-ready material.
Mailing Instructions
Send all materials to: PhotoMedia, 19019 Corliss Avenue North, Seattle, WA 98133. Inquiries to Gary Halpern at (206) 364-7068; Fax: (206) 364-7931.
Terms and Billing
A 50 percent non-refundable down payment is required for first-time advertisers and constitutes display ad confirmation unless other terms are agreed to in advance. Balance is due 15 days following publication date. Established advertisers are billed on issuance of publication. Terms are net 15 days.
Discounts
5 percent discount for full payment with order.
Please note: NO AGENCY DISCOUNTS OFFERED.
Issuance and Deadlines
1. Published three times yearly: fall, winter, spring
2. Space reservation deadline for ads is 30 days prior to publication date.
3. Space reservation deadline for ads requiring production work is 5 weeks prior to publication date.
4. Publisher will not issue proof of advertisements requiring production work if copy is received after deadline.
5. Closing date for camera ready ad materials is 3 weeks prior to publication.
For information or to reserve your ad space
contact Gary Halpern at (206) 364-7068.
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